The Brief
Create a unique press event with a surprise element.
Our approach
We worked closely with Bearded Kitten, the event production company, to create an immersive feel for the press viewing of Chelsea vs Barcelona – Champions Lague match.
Part 1.
- The first half of the match was watched in an Olde London Chelsea Pub – with staff in tweed flat caps. The menu was classic British pub food:
- Ploughman’s platters
- Ham Hock terrine & Pickles
- Pie n mash w/ Peas n Gravy
- Bread ‘n’ Marmite Butter
During half time, we staged a ruckus where a flying punch sent a fan flying through the TV screen to reveal a Spanish taverna
Part 2.
- The second half of the match was watched in a Barcelona tapas bar with Flamenco & sangria. The menu was traditional Spanish tapas:
- Sangria
- Los Boquerones
- Patatas Bravas
- Albondigas
- Tortilla
The outcome
The concept was a two-sided secret venue where the guests would be immersed initially in a locker room, motivated and sent onto the pitch. They then emerged in a Chelsea boozer for the first half and progressed into a tapas bar for the second half watch. Food and drink were themed to the different cultures.
The punters loved it, the crowd went crazy!